Privacy Policy

heylilac is developed by HEYLILAC LTD, a UK limited company. We are building an AI-powered safe space where you can learn about intimate relationships and sexual health through private, safe, judgment-free conversations.

Trust is everything when it comes to topics like this. This policy explains exactly how we handle your data.

We have designed our technology from the ground up to ensure we never know who you really are when you are interacting with our platform and chatting with our AI. Here is how we do it:

1. Separation of Identity (Pseudonymization)

We use a technique called pseudonymization. This is a fancy way of saying we keep your login data (like your email and billing info) completely separate from your interactions with our AI (your questions, conversation history, etc).

• Authentication data (who you are) lives in one box.
• Conversation data (what you say) lives in a completely different, locked box.
• The two cannot be linked to identify you as a real individual in our system.

2. We Scrub Your Data First

Before your messages are even processed or stored, they go through a specialized "PII Guardrail". This system scans your texts and removes any Personally Identifiable Information (PII)—like names, addresses, or phone numbers. If you accidentally type your real name in a chat, we wipe it out before the AI even sees it.

3. We Don't Train on Your Life

This is our core principle: Your messages and information you share will NEVER be used to train or improve our AI models.

• We do not use your data to make our AI smarter.
• Instead, we work with certified sexologists to produce synthetic data to evaluate and train our models.

4. Zero Data Retention with AI Partners

To power our conversations, we work with industry leaders like Google Vertex and Amazon Bedrock. We use them strictly under a Zero Data Retention (ZDR) policy.

• This means they process your request and immediately forget it.
• They do not log, store, cache, or train their models on your messages.

5. Voice Privacy

If you use our voice conversation features: We NEVER record or store recordings of your voice. Your voice input is processed instantly and then discarded immediately after you finish your turn throughout the conversation.

The Basics

• Email Address: So you can log in.
• Nickname: We ask for a nickname, not your real name, to address you in chats.

Your Journey

• Anonymized Conversation History: We store text summaries of your chats (scrubbed of personal details) so the AI remembers context.
• Progress Tracking: Data from questionnaires, quizzes, or exercises you complete.
• Intimate Context: Data related to your sex life and sexuality. Note: This is fully anonymized and de-identified.

Improving the App

• Analytics: We look at how people use the app generally (e.g., "50% of users use the quiz feature") to make the experience better, but this isn't linked to your identity.

How We Get This Data

We only get data that you voluntarily share with us. This happens when you interact with Lilac, reply to questions, or complete exercises. We don't snoop on other apps or get data from outside sources.

How do we use cookies?

HEYLILAC LTD uses cookies in a range of ways to improve your experience on our website, including:

• Keeping you signed in.
• Understanding how you use our website.

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

• Functionality: We use these so that we recognize you on our website and remember your previously selected preferences (like language or location).
• Analytics: We use these to collect information about your visit, the content you viewed, the links you followed, and information about your browser, device, and locality.

How to manage cookies

You can set your browser not to accept cookies. However, in a few cases, some of our website features may not function as a result.

Deleting Your Account

You can delete your account at any time via your account settings.

• Immediate Removal: We delete your data immediately.

Marketing

If you receive marketing emails from us and want to stop, there is an "Unsubscribe" link at the bottom of every email.

What are your data protection rights?

HEYLILAC LTD wants to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at: support@heylilac.com

Telephone: 0303 123 1113

Address: