Terms of Service

These Terms of Service ("Terms") are a legally binding agreement between you and HEYLILAC LTD ("HeyLilac", "we", "us", or "our"). They govern your access to and use of our website, web application, and any related services we provide (collectively, the "Service"), including any future mobile applications published on the Apple App Store or Google Play Store.

By accessing or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

heylilac is operated by HEYLILAC LTD, a UK limited company.

• Address: 61 Bridge Street, Kington, HR5 3DJ, United Kingdom
• Support: support@heylilac.com

We may update these Terms from time to time. The "Last updated" date at the top shows when the latest version took effect. If you continue using the Service after changes take effect, you agree to the updated Terms.

We may modify, suspend, or discontinue parts of the Service over time as we evolve and improve the product. Where possible, we will communicate significant changes in advance. For paid subscribers, we will honour your current billing period for any changes to features you have already paid for.

The Service is intended for adults. You must be at least 18 years old (or the age of majority where you live, if higher) to use the Service.

You may not use the Service if doing so would violate applicable laws, regulations, sanctions, or export controls.

HeyLilac provides sexual wellness education and coaching tools, including AI-powered conversations, exercises, and informational content.

The Service is not medical care, diagnosis, treatment, mental health therapy, counselling, or crisis support.

If you believe you may be in danger, experiencing a mental health crisis, or at risk of self-harm or harm to others, contact local emergency services immediately.

The Service includes AI-generated responses. We work hard to make our AI helpful, accurate, and appropriate for sexual wellness education. However, like all AI systems, it has limitations and may occasionally produce responses that are incorrect, incomplete, or not suited to your specific situation.

You agree you will use your own judgment and seek qualified professional advice where appropriate. The Service does not guarantee outcomes (including relationship, sexual health, or wellbeing results).

Your use of the Service is also governed by our Privacy Policy.

We use third-party service providers (for example: payment processors and infrastructure providers) to operate the Service. Please read the Privacy Policy for details.

Do not share sensitive identifying information in chats (for example: full names, addresses, phone numbers, government IDs, or payment details), even if the Service includes protective measures to reduce accidental disclosure.

You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account.

Keep your account information accurate and up to date. If you believe your account has been compromised, contact support@heylilac.com.

We may offer free trials, subscriptions, and one-time purchases. Current pricing and plan details are shown during checkout and/or on our pricing page.

Our Content Policy is incorporated into these Terms and applies to your use of the Service.

In short: HeyLilac is for adult sexual wellness education and coaching, not explicit or erotic content, sexual roleplay, therapy, medical advice, or crisis care. We do not engage with topics involving minors, exploitation, non-consent, or illegal activity.

You may use the Service only for lawful, personal, and non-commercial purposes and only as permitted by these Terms.

The examples below are not exhaustive. We may restrict or suspend access when we believe misuse is occurring.

• Use the Service for any illegal purpose
• Misrepresent your identity, age, or affiliation
• Share or resell your account or login credentials
• Harass, threaten, shame, defraud, or harm others
• Attempt to gain unauthorized access to accounts, systems, or restricted areas
• Interfere with the Service (including malware, abusing endpoints, or causing excessive load)
• Circumvent, disable, or bypass safety or security features
• Scrape, harvest, or systematically extract data from the Service without our written permission
• Use bots, scripts, or automated methods to access the Service (except where we explicitly allow it)
• Reverse engineer, decompile, disassemble, or attempt to discover source code, prompts, model instructions, or underlying systems (except where prohibited by law)
• Use the Service or outputs to build, train, benchmark, or improve competing models or services (including via dataset creation), unless we explicitly permit it in writing
• Use the Service to generate or request content that violates the Content Policy

You retain any rights you may have in the text, voice, and other materials you submit to the Service ("Inputs"). You grant us a worldwide, non-exclusive license to host, reproduce, process, and transmit your Inputs as needed to operate and secure the Service, consistent with the Privacy Policy.

The Service may produce responses, suggestions, and other generated content ("Outputs"). Outputs are provided for informational and educational purposes only and may be similar to content provided to other users. You are responsible for how you use Outputs and for ensuring your use complies with these Terms and applicable law.

We (and our licensors) own the Service, including its software, design, text, graphics, trademarks, logos, and all related intellectual property rights ("HeyLilac Content"), except for Inputs you provide.

Subject to these Terms, we grant you a limited, revocable, non-transferable, non-exclusive license to access and use the Service and HeyLilac Content for your personal, non-commercial use.

If you provide suggestions, ideas, or feedback about the Service, you agree we may use it without restriction or compensation to you.

The Service integrates with carefully selected third-party services (for example: payment processors, analytics providers, infrastructure providers, and app stores) to deliver a reliable experience. While we choose our partners thoughtfully and hold them to high standards, we cannot control their services or policies. Your use of third-party services may be governed by their own terms and policies.

If we offer the Service via a mobile app, your right to use the app is limited to a personal, non-transferable license on devices you own or control. Apple and Google may have their own rules for payments, cancellations, and refunds, and those rules may apply in addition to these Terms.

To the extent required by applicable app store terms, the relevant app store may be a third-party beneficiary of these Terms for the purpose of enforcing them.

Security and reliability are core principles in how we build and operate the Service. We use industry-standard practices to protect your data and maintain uptime, and we continuously work to improve our systems.

That said, no online service can guarantee 100% availability or absolute security. The Service may occasionally be unavailable due to scheduled maintenance, upgrades, unexpected outages, or factors beyond our control (such as internet infrastructure issues or third-party service disruptions).

You are responsible for maintaining your own devices, software, and internet connection, and for using reasonable security practices on your end (such as keeping your devices updated and using strong passwords).

You may stop using the Service at any time.

We may suspend or terminate your access to the Service (in whole or in part) if we reasonably believe you have violated these Terms, the Content Policy, or applicable law, or if your use creates risk or harm to other users, to us, or to the Service.

If we suspend or terminate your account, you may not attempt to create a new account to evade enforcement.

We are committed to building a high-quality service and stand behind what we offer. However, to the extent permitted by law, we cannot make formal legal guarantees about the Service. This means the Service is provided "as is" and "as available", and we disclaim implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

This legal language does not change our commitment to you as described throughout these Terms.

Nothing in these Terms limits liability that cannot be excluded under applicable law (including liability for death or personal injury caused by negligence, or fraud).

Subject to the paragraph above, and to the maximum extent permitted by law, we will not be liable for indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, goodwill, or data.

Our total liability arising out of or relating to the Service will not exceed the amount you paid us for the Service in the six (6) months before the event giving rise to the claim (or, if you have paid nothing, £0).

You agree to indemnify and hold harmless HeyLilac and its directors, officers, employees, and agents from and against claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to your use of the Service, your Inputs, or your violation of these Terms.

These Terms are governed by the laws of England and Wales. The courts of England and Wales will have exclusive jurisdiction, except that if you are a consumer resident in Scotland or Northern Ireland you may also bring proceedings there.

If you are a consumer in the European Union, you may be able to find information about dispute resolution options via Consumer Redress in the EU: https://consumer-redress.ec.europa.eu/index_en.

You consent to receive communications from us electronically (for example: by email, in-app messages, and website notices). You agree that electronic communications satisfy any legal requirement for written notice.

• Entire agreement: These Terms (and the Privacy Policy and Content Policy) constitute the entire agreement between you and us regarding the Service.
• Severability: If any provision is found unenforceable, the remainder will remain in effect.
• No waiver: Our failure to enforce any provision is not a waiver.
• Assignment: We may assign these Terms and our rights and obligations at any time. You may not assign your rights or obligations without our written consent.
• No partnership: Nothing in these Terms creates an employment, agency, or partnership relationship.